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Woman-Owned

Episode 9: The Entrepreneurship Factor with Janece Lee of HEISIS

Frederick Factor December 8, 2021 108


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Show Summary:

This conversation with Janece Lee was truly an inspiring one! As a recent college graduate, Janece is taking the fashion industry by storm as she fills an unmet need: plus-size young adult fashion. In this interview, Janece shares why it’s so important to create trending, stylish plus-size clothing for young adults. With determination, commitment, and a passion for her mission, Janece is building a powerful brand that’s dedicated to serving her target audience.

Show Notes / Highlights from the Show:
  • How Janece got the inspiration for her plus-sized young adult fashion company
  • Where the inspiration for her brand’s name, “HEISIS,” came from
  • The first “bathroom selfie” moment that confirmed that her fashion line will be popular with the young adult market
  • How Janece used Instagram to conduct target market research with her ideal demographic
  • How growing up in a family business impacted her as an entrepreneur
  • The biggest lesson she’s had to learn since starting her business
  • Janece’s visions for scaling her business in Frederick
  • Tips for aspiring underrepresented entrepreneurs
  • Janece’s Frederick Factor
Guest Bio:

Janece Lee is the CEO/Founder of HEISIS, a fashion brand soley for plus-size teens and young adults. In December of 2019, Janece graduated from Kent State University, earning her degree in fashion merchandising. While in college, she had the opportunity to live in New York City and abroad in Florence, Italy. Janece aims to combine her authenticity and leadership skills to continue to grow her brand HEISIS, and to achieve her company’s mission of boldly redefining style without compromising size.

Show Links:

For a full transcript of the episode, click here:

Frederick Factor – The Entrepreneurship Factor

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