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About


Background
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The Frederick Factor Podcast highlights the stories of underrepresented business owners, professionals, and community leaders making an impact in Frederick, Maryland. 

The idea for The Frederick Factor was born over two years before the launch of this podcast. The podcast creator, Sandy Dubay, was inspired to explore the idea of: What is that “THING” that makes Frederick so special? What is the “Frederick Factor”? 

Meanwhile, Sandy and her team at Platinum PR also spent those two years working on projects related to diversity, equity, and inclusion for businesses and organizations in Maryland and beyond. The team wanted to be a part of the conversation on creating a more diverse, equitable, and inclusive Frederick. 

The two topics merged into one as we decided to highlight the stories and voices of people from different backgrounds, races, orientations, and experiences in Frederick, Maryland. Join us as we hear from them and explore: What’s YOUR Frederick Factor?

Meet the Team

The Frederick Factor is created and produced by the team at Platinum PR, a place-based Marketing & Communications Agency for communities and destinations. We help people reimagine what’s possible by visiting, living, working, or relocating to communities around the country. 

Our offices are in downtown Frederick, where we’re often found walking down Carroll Creek, going for an afternoon popcorn run at the Original Popcorn House, or getting takeout from Firestone’s Market. 

We’re thrilled to be telling the stories of Frederick individuals in this podcast and to be sponsoring the first kick-off season of the Frederick Factor!

Meet the Season One Host

Sandy Dubay is the host of Season One of the Frederick Factor. 

Sandy is the CEO and Founder of Platinum PR, a place-based Marketing and Communications Agency supporting economic development and tourism organizations, higher education, various private sector industries, and non-profit organizations since 2002. Before starting Platinum PR, Sandy worked inside economic development at the county level in West Virginia and Maryland. 

Together with her team of professionals, Sandy has invigorated the identities of small businesses, associations, and educational institutions across the United States with her expertise in communications, social media, marketing, economic development, and tourism. Sandy is a graduate of Shepherd University with a Bachelor of Science in economics and business administration. She is an active member of community organizations such as the Shepherdstown Rotary, and leadership programs such as Leadership Maryland. She has received rewards such as the PR Professional of the Year by The American Advertising Federation – Greater Frederick.

When she’s not recording podcasts or supporting communities around the country with their marketing and communications, Sandy can be found exploring kombucha recipes, visiting all of the state parks, speaking on stages virtually or in person, or spending time with her daughter when she’s home from college.